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Stores prod shoppers with e-mails, Tweets

22 hours ago ago from Traffic Mechanic Blog

based Responsys, an e-mail marketing firm, said e-mail and social media marketing among his clients who advertised the last two years is up 35 to 40 percent See all stories on this topic

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Social Media & Marketing Liaison at Life University (Marietta, GA …

5 hours ago ago from Wellness Obsession

Job Title: Social Media & Marketing Liaison Profession: Education/Training/Information -> Higher Education is currently accepting applications for the Social Media & Marketing Liaison position to maximize View original post here: Social Media & Marketing Liaison at Life University (Marietta, GA Tweet This Post

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5 Social Media Implications for Brands in 2010 (AdWeek)

11 hours ago ago from Insights Qualitativos 2.0

Love it or hate it, social media (and its persistent title) will maintain its grip on consumers – and brand marketing discussions – until it evolves into a different form and role in our digital lives.  On that note, Sienna Farris, Director of Social Media at Strawberry Frog, spoke with AdWeek about 5 key social media implications that brands will need to respond to in 2010.  Recognizing that

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Nielsen Takes Steps Toward Measuring Performance

23 hours ago ago from The Mercury Index

By: Michael Goodman, Senior Director of Analytics, Mercury Media Boston With marketers increasingly demanding a return-on-investment (ROI) for their marketing dollars, Nielsen Co. announced that they are forming a joint venture with Catalina Marketing, Nielsen Catalina Ventures, to combine Nielsen’s TV ratings and online-audience measurement data with Catalina’s loyalty-card purchase data.  The goal of the venture is to “allow consumer ...

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The Incredible Importance Of Effective Implementation For A Sales Group

19 hours ago ago from Business and Management News

The key to effective marketing essentially lies in taking action. Someone once said that you cannot score a goal unless you first take a shot, so in marketing terms the best intent in the world is worthless unless you actually go out and do something. Within the pharmaceutical industry, effective marketing is more than just making professionals aware of the products available, it is about a host of other objectives as well, including ...

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