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A TALE OF TWO BANKS
18 hours ago ago from gammalife
By Wandrille Pruvot, Regional Director, Europe This week, I'd like to share with you the story of two French financial institutions, both of which are successfully using the mobile internet to attract young consumers. One company is adopting a straight-forward sales approach, providing information about financial products and a connection to sales agents. The other is undertaking a branding campaign with no direct sales component, the ...
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