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How not to talk about marketing
13 hours ago ago from Steve Yastrow's Blog
Let’s say you need to talk about marketing with a non-marketing executive. How should you do it? Don’t talk about marketing. My life-long empirical study shows this: Most executives are suspicious of the marketing advice they receive. Why? To quote one exec, “They keep talking about all this friggin’ marketing.” Through my workshops and consulting, I spend a lot of time with C-level executives who don’t have a marketing ...
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22 hours ago ago from SEO Tips Techniques, Webmasters tools, Affiliate Programs, Web Designs | LazyJon.com
Ever since the birth of the internet a lot has changed. It has revolutionized the way we communicate, share various forms of media and even the way we sell things or promote products and events. Marketing has also been taken on a whole different level. Before this, marketing was very difficult to do because a lot of investment has to be done and huge amounts of effort have to be made to make it very effective and productive. Now, marketing ...
Related contentHalleland Lewis Introduces 100% Lean Law Firm
9 hours ago ago from Larry Bodine Law Marketing Blog
A giant nutrition label grabs your eye at the Minnesota airport. It's not for an energy drink or pack of lunch meat, its an advertisement for a 100% Lean Law Firm. Newbreedlaw.com . As a general counsel or client executive, I'd like what I see: 0g fat. Equally divided among six key practice areas. Putting clients first: 100%. And my favorite: Obnoxious lawyer schtick: 0%. It's the innovative new ad campaign by Halleland Lewis Niland ...
Related contentThe Customer Service Nazi
12 hours ago ago from Newsletters Made For You- Exceptional Living
I was banned. An online marketing guy told me never to buy anything from him again. Ever. The reason for my banishment? I returned his product. Here's what happened: A couple of years ago I bought a marketing kit from an online marketing guy. He called it his Marketing Magic Kit. It showed you the basics of how to market your business. It was a nice little kit. But I send it back because, as I explained (nicely), ...
Related contentNegotiate Terms Before Saying, "I Do.", Part 3
21 hours ago ago from EOLIS Blog
Note: This case study by Wendeen H. Eolis has previously appeared in the New York Law Journal. I republish this article in 4 parts during December 2009 in response to current client demand for advice on law firm retention arrangements (whe). Sitting in my office, I estimate that a client has paid approximately $250,000 more would have been chargeable with just a few reasonable changes in the law firm's boilerplate agreement. Looking at ...
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Lloyd Chapman: Obama Administration Gives Bechtel Bettis a $128 Million Small Business Contract
19 hours ago ago from Huffington Post
The American Small Business League (ASBL) has uncovered a $128 million small business contract awarded to Bechtel Bettis by Obama officials. Bechtel, a Fortune 500 corporation, did $31.4 billion in sales during fiscal year (FY) 2008 and maintains more than 44,000 employees. In the government's database under the category "socio status," the contract was reported as, "small business." http://www.asbl.com/documents/20090806BechtelSB_DOE.pdf ...
Related contentAaron Glantz: NAM Investigation: Minority Businesses Shut Out of Stimulus Loans
3 hours ago ago from Huffington Post
Loans handed out to struggling small businesses as part of President Barack Obama's stimulus package have largely shut out minority businesses -- especially those owned by Blacks and Latinos -- according to data provided by the federal government's Small Business Administration (SBA) to New America Media (NAM). America's Recovery Capital Stimulus Loans You need to upgrade your Flash Player. Click here to get the latest Flash player ...
Related contentWhen Good Customers Become Bad Bill Payers
1 day ago ago from The New York Times
When credit markets seized up more than a year ago, many small businesses were caught flat-footed. Their clients were not paying, or were paying more slowly, and the owners were left emotionally stressed and financially damaged. Joshua Lott for The New York Times Cindy White, whose ribbon knitted jackets sell for upward of $800 in fashion boutiques, says she's reluctant to press nonpayers too hard. They're my bread and butter, ...
Related contentAnother $1 billion in small business credit vanishes
23 hours ago ago from CNN Money
Another $1 billion in small business credit vanishes By Catherine Clifford , staff reporter December 16, 2009: 4:25 PM ET NEW YORK (CNNMoney.com) -- The small business credit crunch is still deepening: Major banks cut their small business loan balances by another $1 billion in October, according to a Treasury report released late Tuesday. The 22 banks that got the most help from the Treasury's bailout programs have decreased their ...
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