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Selling up the ladder: Crucial tips to close the CEO
6 hours ago ago from BusinessBrief.com
Companies are still buying, but many of the buying decisions are being made higher up the executive ladder. And selling at the executive level requires a different set of skills and strategies. The sales approach that works with lower and middle managers may not work with top executives. Middle managers may think short-term and often focus on price, service or quality when making purchases. A larger business perspective CEOs, ...
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