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400% Rise in Social Media Searches in 2009 Y2Y and what it means

19 hours ago ago from Webmetricsguru - Web Metrics - Social Media Metrics - PR Metrics

This is going to be a long post.   I talked with Stephen Debruyn recently about his list of social media monitoring vendors -  DEFINITIVE GUIDE TO SOCIAL MEDIA MONITORING/CORPORATE REPUTATION MEASUREMENT FIRMS and felt I might use the guide t as a jumping off point to how Social Media Monitoring grew in 2009 and I'm working on a PowerPoint Presentation, now. Used Alterian /Techrigy/SM2 platform to monitor what was being said about each ...

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Social Marketing + Fashion: What’s Next In 2010?

6 hours ago ago from FMM

On Monday I published 5 Ways Social Media Has Changed Fashion on Mashable.com. Here is a more in-depth article , complete with strategies and ideas for 2010. Macala's Mashable Article Adopting Social Media It’s safe to say that the fashion industry has adopted social media as a marketing platform to reach their customers online, reignite brand passion and customer loyalty. Fashion brands and retailers are still grappling ...

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Pepsi Dumps Super Bowl for Social Media

5 hours ago ago from Social Media and Social Networking

Those who are skeptical about social media’s popularity and ability might put their thinking caps on after reading this post. World’s renowned cola brand Pepsi has astonished the advertising industry by its latest move to ignore Super Bowl this year and instead focus on social media. For those unaware, Super Bowl is the championship game of the National Football League, and is considered as the most-watched American television broadcast. ...

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99% of Online Retailers Plan to Have Facebook Fan Pages

10 hours ago ago from Content to Commerce

With two-thirds of marketers using social media , and retailers shifting marketing dollars towards social initiatives, it comes as no surprise that new research from the e-tailing group and PowerReviews shows that brands are more hip to social media than ever before. What is quite remarkable, however, is the extent at which brands and retailers are adopting and implementing social media tools, and their preferred social home — Facebook. ...

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10 News Media Content Trends to Watch in 2010

21 hours ago ago from Brian Swichkow's Blog

Source: 10 News Media Content Trends to Watch in 2010 The news media is experiencing a renaissance. As we end the year, its state in 2009 can be summarized as a year of turmoil, layoffs and cutbacks in an industry desperately seeking to reinvent its business model and content. But despite the thousands of journalism jobs lost , the future has much hope and opportunity for those that are willing to adapt to a changing industry. Much ...

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