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Accenture just announced that, in light of the recent Tiger Woods scandals, they will be dropping the 6-year sponsorship with the golfer . This results in a massive branding and marketing headache for Accenture in more ways than one: they have to replace both internal materials and external marketing materials in 27 countries. If you’ve been in any airport, you can appreciate the scope of this effort. Many athletes do have “morality ...
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