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Carl's Jr. counts on Kim Kardashian, coupons to boost social standing

18 hours ago ago from News: twitter

Dianna Dilworth December 18, 2009 Carl’s Jr. has employed reality TV star Kim Kardashian to push its new line of salads through social media channels. The idea behind the social media campaign is to acquire new customers by capitalizing on Kardashian’s celebrity and reaching out to her followers across the Internet. Kardashian has more than 2.6 million followers on Twitter and more than 500,000 friends on Facebook. “Kim is an ...

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