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Most Popular Online Targeting Strategies Among Marketers

22 hours ago ago from Tech Crunchies - Internet Statistics and Numbers

In a study conducted by a European advertising association earlier this year, close to 50% of the online advertisers had revealed that they used behavioral and demographic targeting in their online marketing campaigns . In a more elaborate study across Europe and North America, online marketers reveal many more popular targeting options. Here are the various options ranked by percent of respondents Geographic : 51% Contextual : 49% ...

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Increasing Evidence of Value of Mobile Web Advertising

6 hours ago ago from Lamont's Technology Marketing Rants

A recent post in eMarketer, titled Putting Targeting to Work , points out that online publishers are offering increasing options to target advertising, advertisers get tremendous improvements in efficiency (quotes 400%), but that few advertisers are using these tools well. The leading types of targeting offered included: geography (presumably regional, but capable of more precise targeting), contextual (what is the user doing or wanting ...

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Targeting offered by online publishers worldwide

12 hours ago ago from Envap

Types of targeting that online publishers worldwide offer to increase the value of advertising on their web properties, September 2009

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Social Offers Come to Adknowledge’s Advertising Bidding Service

9 hours ago ago from Inside Social Games

In a move that Adknowledge has long been planning especially since i t bought Super Rewards this summer the advertising technology company announced yesterday that it is letting advertisers bid to run offers within its offer walls on applications on Facebook, MySpace, and other sites. Super Rewards and other offer providers have built their businesses on taking lead-focused advertising from ad networks and running them inside of social ...

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Will the DSP Kill Ad Networks?

10 hours ago ago from agency:2

Some of you may know that I started my career in interactive marketing at Advertising.com, now part of AOL Media. I have a soft spot for the good kind of ad networks, those who keep the advertiser and publisher interests in mind, who strive for good quality advertisements and content, and who have killer optimization and targeting technology. I have always looked at ad networks as a key technology driven service who fills important needs for ...

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