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SpotXchange Releases Audience-Targeting Video Ad Service
23 hours ago ago from SpotXchange's Blog
Audience profiling available across thousands of sites, enabling GRP model WESTMINSTER, CO (December 14, 2009) – SpotXchange announced today that it is now offering advertisers the ability to plan and buy campaigns targeted at specific demographic audiences across each of its 2,500 partner sites. The emerging video ad network becomes one of the first in the online video advertising market to roll out a demographic and audience ...
Related contentAd Networks – a hypothetical for AU
6 hours ago ago from talking digital - Ben Shepherd
I've been wondering about something lately. What would happen if the leading 10-15 publishers in Australia stopped using Ad Networks. ie the only way to appear as an advertiser on their site was through them directly. So, let's say Fairfax, News, Yahoo!, ninemsn, Bigpond and the larger mid tail players basically stopped accepting networks. What would be the [...]
Related contentStreaming Media - TidalTV Emerges as First Online Video Ad Platform to Offer Real-Time Brand Optimization and Reporting
49 minutes ago ago from www.StreamingMedia.com
Tuesday, December 15 Home Global Site Upcoming Shows Europe 2009 Oct. 14-16 West 2009 Nov. 17-19 OVP Summit Nov. 18-19 East 2010 May 11-12 Past Shows Blog SM U.S. Magazine SM Europe Magazine Streaming Media TV Newsletters Industry News Readers Choice Podcasts ...
Related contentAdExchanger.com QA With Google DoubleClick Ad Exchanges Mohan and Spencer
10 hours ago ago from AdExchanger.com: Digital Media Optimization News and Discussion
This is Part II of AdExchanger.com's discussion with Neal Mohan, Google's Vice President of Product Management, and Scott Spencer, Group Product Manager, regarding the official launch of the new DoubleClick Ad Exchange. Part I is here . (Today and tomorrow, we'll have reaction to the launch from across the industry.) AdExchanger.com: What percentage of the inventory on the DoubleClick Ad Exchange is real-time bidding -enabled? Is all of ...
Related contentADOTAS
8 hours ago ago from Adotas, Internet Advertising and Media News
ADOTAS - CBS is dropping all of its third-party ad networks. It is announcing the move today. The firm will be selling its online inventory on its own.Doing this re-hashes a debate that was a hot topic before the economic downturn according to several reports , which is are ad networks good of bad for online media and advertising? Some of the most vocal publishers to stop doing business with ad networks include Gawker, ESPN and Turner ...
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Daisy Whitney: Interactive Pre-Roll Ads Increase Consumer Engagement, ScanScout Finds (video)
23 hours ago ago from Huffington Post
Interactive pre-roll ads fare much better in engaging consumers than standard pre-rolls do, video ad network ScanScout told Beet.TV, citing the success from a recent Vaseline campaign run across its network. The Vaseline campaign generated more engagement than typical pre-roll ads because of the interactive features, said Bill Day, CEO of the Boston-based ScanScout. ScanScout ran a campaign with a new lotion brand from Unilever's Vaseline ...
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