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Traditional Marketing Is Dead
23 hours ago ago from The New Brand Marketing
“Marketing” used to be a term that was easily understood. It was an arm of a business organization that created brochures, sales flyers and print advertising, or an ad agency a la Mad Man with creative, flashy ad campaigns, which came into your office and presented their concepts. Marketing had its place in the organizational chart and could easily be managed under one roof, with just one term: “marketing”. Marketing Functions At The ...
Related contentLessons from Eurostar debacle: PR cannot hesitate to use social media as first resort
1 hour, 55 minutes ago ago from Senses: A blog about the Thirdi Software perception
A strong marketing campaign can get people through your door, on to your website or on to your high speed commuter train in the case of Eurostar, but your service while they are there is just as much a part of your marketing as any creative work you do (or contract out) leading up to that moment. Eurostar failed miserably to address this aspect of their marketing when their fleet underwent a significant failure involving five trains in the ...
Related contentCustomer Service – The Heart of Marketing
6 hours ago ago from Today's Marketing
In the year 2010, customer service will play a key role in Marketing. It is time to put forward exceptional and perfect customer service because it makes economic wisdom for every business. Well designed customer care programme is the only sustainable competitive advantage for any business. The following are the trends that every company should follow in 2010. 1 – People will try harder to their level best. – The global economy is still ...
Related contentThings To Know Before Hiring A Limo
6 hours ago ago from Cat Care Zone
Renting a limo can be confusing to some of us. But it is still not the reason to refuse from the limo service or to make it a trial and error experience. If you know what questions to ask, when you are in the limo company, you will be able to find the best limo for your occasion. Here are some things you need to know, before you hire a limo. You should remember that every limo company is different and they value their limo services ...
Related contentWhat the marketers would have you believe
11 hours ago ago from Money Making Blog
It seems marketers live in a world designed by Rod Serling where everything bad is ignored, most things are satisfactory and an alarming number of service providers are outstanding. J.D. Power and Associates is one of the largest marketing information companies in the world. It produces regular ratings and reports on how we view an industry in general and how we rank individual companies within that industry. So, for example, a recent report ...
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