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2009: The Year AdWords Attacked Organic Search

9 hours ago ago from The ClickEquations Blog

Pundits are already calling 2009 The Great Recession . Search marketing has been more recession resistant than other industries, but advertising overall has taken a hit. It's no surprise, then, that when you look back at the year in significant Google AdWords changes one thing comes through loud and clear: Google is wringing every penny out of SERPs at the expense of organic search. Advertising on the Google is becoming more ...

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Nielsen Shares Top Advertising Trends for 2010

17 hours ago ago from ineedhits

Nielsen have shared their predictions for the advertising marketing in 2010, with smartphone and social networking advertising set to provide new sales channels. Here’s a look at their top 5 trends from the Nielsen blog : Optimizing media convergence is a top priority. A better understanding of media convergence will manifest in order to deliver a better return on investment. The ability to accurately measure activity and link online ...

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