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Prospect Relationship Management
13 hours ago ago from CRM and beyond, Nicolas Schriver's blog on Customer Relationship Management and Marketing
Customer relationship management, or CRM aims to manage relationship with customers during its lifetime, from the earliest stage, when the customer is not yet a customer but rather a prospect or a shopper, to the end, while he decided to switch service or is not in the target anymore. Hence, CRM should not only take care about customers, but should also focus on the decision making process, and therefore, prospects and shoppers should still ...
Related contentCustomer Relationship Monetisation
8 hours ago ago from Emergic: Rajesh Jain's Blog
CRM stands for Customer Relationship Management. But what it should really mean is Customer Relationship Monetisation. Most companies spend a lot of effort working through the strategies for new customer acquisition. But little is done for leveraging the existing customers - beyond the first product the customer signs up for. What is needed is to upsell and cross-sell. In effect, the metric that needs to be tracked should be the number ...
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