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It Ain’t Your Grandfathers Marketing Strategy
14 hours ago ago from Tradeshow Guy Blog
The following is a guest post by Roger Pike, VP of Corporate Training for Communication Steroids , a public speaking/media training company. Roger is a long time public speaker, radio news director, and currently Communications Director for the Marion County (Oregon) Democratic Party. Public relations professionals, marketers, ad executives and visionary business leaders see it coming. Every day consumers become more dependent on ...
Related contentPublishing vs Social Media; a Difference of Filters
19 hours ago ago from Digital Body Language - B2B Marketing
I’m sure we’ve all been in conversations around why social media is important to us as B2B marketers. Many of the discussions of its importance talk about joining the conversation, building a dialog, and engaging customers. I definitely agree that those are important, and that social media in general is of significant importance, but I want to frame the issue in a different light. To understand what social media means in terms of marketing, ...
Related content10 Ways to Create Synergy Between Social and Traditional Media
8 hours ago ago from Corpus Christi Small Business
Have you jumped into the deep waters of social media? Does your company have a blog? Are you “tweeting?” Are you part of a Facebook community? Have you heard of Ning? And are you building a network of colleagues on LinkedIn? There’s no question that social media can help you engage with customers, but did you know that it’s also a low-cost, efficient way to boost response to your traditional media promotions? Creating and ...
Related contentTips for getting social media marketing right
6 hours ago ago from Bluetooth Marketing Software | Bluetooth Broadcaster
As more businesses invest more time and money into social media marketing (SMM), it’s important to understand not only the benefits but also the processes for planning and implementing a successful SMM campaign to maximise return on investment. Businesses are embracing social media and social media marketing as part of their broader marketing strategies far more readily these days. This is encouraging to see, especially among corporates ...
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Manish Mehta: Isn't the Value of Social Media What Business Is All About?
14 hours ago ago from Huffington Post
Today's corporate leaders are struggling to figure out how to use social media to further their business strategy. At Dell, we believe this is backwards thinking. Social media isn't a means to further a corporation's strategy, it's a means to help determine it. The "Mom and Pop" businesses in our neighborhoods have always followed sound and pragmatic business practices, rooted in developing, maintaining and strengthening relationships with ...
Related contentLiveWorld Webinar on December 9 Showcases New Products to Help Brands Extend Presence Across the Web
8 hours ago ago from FanHouse
LiveWorld, Inc. (Pink Sheets: LVWD), a leading online social media agency, will host a free webinar on December 9, 2009 at 12:00 Noon EST to showcase its new products and services to help brands extend their presence all across the web. LiveWorld’s CEO Peter Friedman will provide a guided tour of: 1) An enterprise-class Facebook solution suite, including three new Facebook applications (Forums, Idea Power Community, and Ask & Answer Support ...
Related contentBazaarvoice and CMO Club Survey: CMOs Look For Higher Social Media Measurability in 2010
14 hours ago ago from Good News Now
Bazaarvoice , the market and technology leader in hosted social commerce applications that drive sales, today previewed the results of a new survey conducted with The CMO Club that illuminates the biggest challenges, plans, and expectations for social marketing around the globe in 2010. The majority of respondents – 81% – expect to link up to 10% of their annual revenues to their social media investment in 2010, up from just 44% in 2009. The ...
Related contentPaul Bonaiuto Joins Cygnus Business Media as Chief Financial Officer
8 hours ago ago from Good News Now
Cygnus Business Media, a leading diversified business-to-business media company, announced today that Paul Bonaiuto has joined the company as Chief Financial Officer. Bonaiuto was most recently Executive Vice President & CFO of Journal Communications, Inc., a 127 year-old Wisconsin-based media company with operations in publishing, radio and television broadcasting, interactive media and printing services. “Paul brings more than 25 years of ...
Related contentJack Myers Joins MarketShare Partners’ Board of Advisors
12 hours ago ago from Good News Now
MarketShare Partners (MSP), the industry-leading marketing analytics firm , announced the appointment of Jack Myers to its Board of Advisors. Myers, the president of the M.E.D.I.Advisory Group, will provide strategic leadership to the company on a range of business issues. “As someone that has been deeply embedded in the world of media and marketing, I understand the importance of accurate marketing measurement and accountability,” said Jack ...
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