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Direct Mail That Directs Action: Get your Marketing Mailer Opened
19 hours ago ago from Direct Mail Companies
As I sifted through the pile of mail, my assistant laid out for me the other day, one by one the pieces of junk mail got thrown into the trash. However, one piece really got my attention and not only did it not end up in the bin, it performed the exact function it arrived to do. What made this piece so interesting to me was that, while it was only a postcard-sized piece, it was made to look like an interoffice mail envelope with a list of ...
Related contentWhy This Is Such A Good Idea
2 hours ago ago from Retail, in the eyes of the everyday customer
Chegg.com's sales pitch: A potential customer goes through steps 1-2-3 and says ah, sounds interesting, pretty similar to other local services. So far the comparison is fairly straightforward. One can rank competing services and grade them using: Text book selection Price What their friends use Shipping times Enter point 4, the marketing game changer. Suddenly, there is no real way to compare Chegg.com with the ...
Related contentSocial Media... maturing as an advertising medium
8 hours ago ago from Straight Talk
I'm really looking forward to the day when social media matures as an advertising medium. I feel as though social media advertising is currently pigeonholed into the same boat as mobile (which has been in the same boat for the last four years): it's about one to two years away from maturing as a medium for advertising.That doesn't mean that social media (or mobile, for that matter) is not a strong marketing medium. It just means we have to be ...
Related contentDeals with Google and Microsoft Bing Help Twitter
22 hours ago ago from Welcome to Cybertegic
Although it’s routinely mentioned with Facebook as perhaps being the face of social media marketing, one of the more pressing problems that Twitter has faced in its relatively short lifespan is the one of user retention. While new users were signing up for accounts with Twitter at record speeds, at its worst, the social media marketing platform retained only 30% of its users beyond a month. However, recently announced real-time search deals ...
Related contentSimplicity means S*A*L*E*S in your bridal biz!
5 hours ago ago from Bride Attraction
by Natalie Bradley Whenever you sit down to work on your marketing materials for bridal shows, brochures, letters, website updates, service packages, products, workshops and more, always always remember K.I.S.S. (Appropriate for the wedding industry, isn’t it?) K.I.S.S. stands for “keep it super simple” in your marketing and business management. Don’t confuse brides with complicated messages about what you do and how you ...
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