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At the Streaming Media West 2009 , I spoke with Noam Lovinsky, CEO and Founder of Episodic , which recently launched as an online video platform in a crowded market for both live and on-demand content. The San Francisco, California-based company has been around for two years but has kept relatively quiet in stealth mode building the platform. Last year Episodic focused on delivering video to the mobile devices ...
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Though the overall advertising environment in 2009 was, by most accounts, glum in 2009, a number of trends are continuing to take hold as the industry evolves to meet new marketplace realities, according to The Nielsen Company . Most notably, Nielsen said, advertisers are beginning to look at the media mix more holistically and to take seriously the increasing need for accountability beyond simple metrics. They also are starting to ...
Related contentMerry Christmas
10 hours ago ago from Gourmet Ads
After another successful year at Gourmet Ads, we'd like to extend our thanks to our clients, publishers and suppliers that made it happen. A special thanks to the platform, account management, marketing and media teams at Adify in San Bruno, New York, London, Sydney and cant forget Kevin in Singapore. Without them we wouldn't have a great product. Looking forward into 2010, we've already got a lot of campaigns booked for Q1 and with ...
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