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Why digital marketing is effective for SMBs
13 hours ago ago from Ruth Mortimer - Brand & Business Blog - Marketing Week
I attended a BT Business lunch yesterday which was all about breaking down the myths and concerns that small businesses have about digital marketing. Among the participants were: Ivan Croxford, general manager of digital marketing services at BT Business; Matt Brittin, head of UK operations at Google ; Alex Hoye, CEO of agency Latitude ; Ashley Freidlein, CEO of Econsultancy ; Guy Phillipson, CEO of the IAB ; John Dunsmure, MD at ...
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22 hours ago ago from Dontia Vereen | The Collected Thoughts of a Lifestyle Motivated Poolside Professional
Posted by Dontia Vereen in Business , Social Media | Comments Or do you need a little help? In social media it's not just who you know, it's who knows you. So whether you're a social media novice or expert, this collection of links is sure to help you on your quest to growing your social network. Social Media in Plain English [@CommonCraft] Social Media in Plain English created by CommonCraft.com is a simple video ...
Related contentSelling Social Media Snake Oil? – New Media, Social Media, Digital Media Community and Jobs
9 hours ago ago from the future is entertaining
Everyone seems to be getting sucked into social media. At the same time a large percentage of companies are using it wrong or using it without defining clear objectives. Stephen Baker writes in Business Week: Beware Social Media Snake Oil As millions of people flock to these online services to chat, flirt, swap photos, and network, companies have the chance to tune in to billions of digital conversations . But the same tools ...
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21 hours ago ago from Social Media Explorer
An interesting conversation emerged on Olivier Blanchard's blog this week around the subject of social media certification. He was rather critical of the International Social Media Association because they are offering certification training. The ensuing comments opened up a stream of ideas, complaints, agreements, disagreements, some brown-nosing, some barbs and more. The conversation was both entertaining and informative. For what I think ...
Related contentSocial Marketing Metrics Must Fit Your (Real) Business Goals | CustomerThink
1 day ago ago from Fredzimny's Blog
Image by Yann Ropars via Flickr Found at http://www.customerthink.com/blog/social_marketing_metrics_must_fit_your_real_business_goals Posted by Akin Arikan on Dec 09, 2009 Social Marketing is customer-centric marketing . After all, the company is ideally meant to build its brands by first building support and enthusiasm among its customers. But social media are challenging and humbling. The discussion of how ...
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SMPS Announces Build Business Keynote Speakers
14 hours ago ago from Good News Now
2010 National Conference Set for July 14-16 in Boston, MA ALEXANDRIA, Va., Dec. 9 /PRNewswire-USNewswire/ -- The Society for Marketing Professional Services (SMPS) is pleased to announce two keynote speakers for Build Business: "Reinvent. Retool. Rebound," the 2010 SMPS National Conference : Erik Wahl and Chris Brogan. Build Business is the leading business development, marketing, and management conference for the design and building ...
Related contentUtah Technology Council Message: Social Media is Here to Stay; Embrace It
15 hours ago ago from Good News Now
The message from The Utah Technology Council’s (UTC) ( www.utahtech.org ) annual PR breakfast is clear: Social media is blurring the lines between PR, branding, advertising, marketing and social media. Don’t resist it. Harness its power. “People need to stop thinking in terms of social media marketing and PR vs. traditional marketing and PR,” said event co-chair and presenter Jack Hadley, CEO of Lava 7 . Hadley was one of three social media ...
Related content104 West Partners Adds Two Clients Specializing in Social Applications
18 hours ago ago from FanHouse
104 West Partners, a public relations firm specializing in breakthrough communication strategies, today announced it has expanded its client portfolio with the addition of two clients specializing in social applications: Mojofiti and SharedBook. Both new clients demonstrate the growing presence of software that fosters greater communication, collaboration and sharing among businesses and people in different communities to achieve various ...
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