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Will Sponsors Learn From Tiger Woods Debacle?
20 hours ago ago from zen-marketing
The past few weeks the big story has been Tiger Woods and his many mistresses. What started out as a car accident story has now developed into a shocking tale of one of the biggest sports celebrities having many extramarital affairs with several women across the country. Now I’m not going to preach morality in this post but want to look at the marketing conversations around this story. I’ve noticed that many people have commented on the ...
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20 hours ago ago from Music and Audio Blog
Global computer animator, Electronic Arts has announced that they will be providing the branding for a new range of sports equipment created by Toy Island. The high tech “virtual coaching tools”, which will use motion and infrared sensors, are being designed for children of the ages of three to twelve which is a very large spectrum. The various sports that the equipment will be built for is baseball, American Football, Basketball, Hockey ...
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1 day ago ago from Go Kart Frames
Extreme Mayhem is part of the Extreme Group that founded the Extreme Sports Channel in 1999 . Extreme Mayhem is a new venture with an ambitious strategy to promote and grow UK paintball at all levels, the business has a chilled-out and entertaining community?website that provides a completely free paintball booking directory to anyone looking for a location to play paintball right across the UK. extrememayhem.co.uk was developed to ...
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This week will see two Motor Sport Business Forums: one in Monte Carlo as usual and a second in Orlando, Florida, where the inaugural Motor Sport Business Forum North America will take place. Among those who will be appearing at the event are two-time Daytona 500 winner Michael Waltrip, owner of Michael Waltrip Racing, Lesa France Kennedy, the chief executive officer of the International Speedway Corporation; Bobby Rahal, the former driver ...
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Cherokee Inc. Enters into Footwear License Agreement with ACI International for its Sideout and Sideout Sport Brands
6 hours ago ago from FanHouse
Cherokee Inc. (NASDAQ:CHKE), a leading licensor and global brand management company, today announced that it has entered into an exclusive agreement in the U.S. with ACI International for men’s, women’s and children’s footwear for its Sideout and Sideout Sport brands. For over 30 years, ACI International has been a leading manufacturer, distributor and marketer of men’s, women’s and children’s footwear. Focused on long-term growth and ...
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15 hours ago ago from FanHouse
Slalom Consulting , a premier business and technology consulting firm, today announced it has entered into a strategic relationship with Unica , the recognized leader in marketing software solutions. Slalom was selected by Unica to join its Partner Program as a service provider and authorized distributor for Unica’s marketing software suite. As a recognized partner, Slalom marketing solution consultants are now even better equipped to help ...
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13 hours ago ago from Good News Now
MarketShare Partners (MSP), the industry-leading marketing analytics firm , announced the appointment of Jack Myers to its Board of Advisors. Myers, the president of the M.E.D.I.Advisory Group, will provide strategic leadership to the company on a range of business issues. “As someone that has been deeply embedded in the world of media and marketing, I understand the importance of accurate marketing measurement and accountability,” said Jack ...
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