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Building Niche Brands Lessons Learned from the International Technology Super-Brands
17 hours ago ago from Information Science Today
Introduction Marketers in a variety of industries build and leverage their brands to develop new business lines and open new markets. A relative newcomer to the use of branding is the high tech industry. There, where innovation can erase competitive advantage in a matter of months, companies such as Hewlett-Packard, Compaq and Microsoft are all ardent practitioners of brand marketing, building and nurturing the intrinsic value of their ...
Related contentThe Top 10 Mistakes Technology Companies Make
23 hours ago ago from Hot Tech Tv: Technology Information Latest News
In working closely with technology providers over the years, I regularly discover that these companies are making common mistakes that devalue the company, leave revenue on the table, or jeopardize their long-term health. So this special article identifies the top 10 of these mistakes to help you avoid making them. 10. Failure to register a federal copyright for company-developed software Your company has spent months, and maybe ...
Related contentLaunch of New Website MyInkRefills.com
8 hours ago ago from gardnerwilkins
MyINKRefills, a leading provider of superior quality ink products, has launched its new website at www.myinkrefills.com . The online store offers the largest selection of ink cartridges, ranging from OEM or refill kits to remanufactured, compatible and value packs, at the most affordable prices. The store offers 100% product guarantee for a year and the highest levels of customer satisfaction and services. MyINKRefills.com ...
Related contentFacebook Moves to Standardize and Own Customer IDs
11 hours ago ago from Finance Link Directory
If you have trouble reading this e-mail, go to http://www.businessweek.com/technology/newsletter/index.html SEARCH SITE Advanced Search December 16, 2009 Tech Insider Technology & Science News, Product Reviews NEWS THIS WEEK'S TOP STORIES Facebook Moves to Standardize and Own Customer IDs Will Web anonymity end as Facebook monetizes its gigantic ...
Related contentMattson Technology (MTSN) Receives Multiple Suprema(R) Photoresist System Orders From Leading Foundry Customer
21 hours ago ago from Trader Power
FREMONT, CA (Marketwire) 12/16/09 Mattson Technology, Inc. (NASDAQ: MTSN), a leading supplier of advanced process equipment used to manufacture semiconductors, today announced that one of the leading semiconductor foundries based in Asia has placed multiple orders for the Company's Suprema® photoresist strip system. The Company noted that the Suprema systems would be used for all dry strip applications including the high dose implant strip ...
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Featured Advertiser
17 hours ago ago from Washington Post - Politics
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