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Like most of the major search engines, Google assembles the pages in its search index by using special “searchbot” or crawler software to scour the Web. Found pages are automatically added to Google’s ever-expanding database; when you perform a search, you’re actually searching this database of Web pages, not the Web itself. The results of your Google searches are ranked according to Google’s trademarked PageRank technology. This technology ...
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23 hours ago ago from Mosnar Communications, Inc. Public Relations Blog
Those who are terrified of Google’s new real-time search results are likely people who have not built organic sustainability for their brand. Sorry but paid SEO and paid advertising to capture an audience will need enhancements in 2010. This is the main reason why it will be very necessary to include public relations as a primary branding engine in the future. The biggest concern for every brand manager is likely how will Google’s real-time ...
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Related contentWhat constitutes Affordable Search Engine Optimisation?
1 day ago ago from eAdvertisingBlog
As with anything in life, it is generally believed that if you can do anything yourself, then it becomes effectively free thus making you believe it to be more affordable. This can be such false economy! The issue of course is how much value do you put on your own time. Even if you knew how to do effective and affordable search engine optimisation, it still takes time to research and understand the latest issues that effects Google and ...
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