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The Importance of Ad Serving Technology when Managing Large Scale CPA Based Banner Advertising Campaigns
20 hours ago ago from Chicago Internet Marketing Blog | Rise Interactive
When running a banner/display advertising campaign there are often many options as to how the advertiser will pay the publisher or publisher network. The general options are cost-per-click (CPC), cost-per-thousand impressions (CPM) or cost-per-action (CPA). In the CPA pricing model the advertiser only pays the publisher if the user completes a pre-determined action. The action will usually be the purchase of product or the submission of ...
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