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13 hours ago ago from Web marketing blog
New research prepared by Google AdWords specialists , Web Search Workshop, estimate that up to 20% of all AdWords advertising spend is wasted, due to poor campaign planning and management. This provides Google with extra income that gives little benefit to the advertiser and reflects some basic principles of effective AdWords campaigns that are not being followed by some companies.
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Pundits are already calling 2009 The Great Recession . Search marketing has been more recession resistant than other industries, but advertising overall has taken a hit. It's no surprise, then, that when you look back at the year in significant Google AdWords changes one thing comes through loud and clear: Google is wringing every penny out of SERPs at the expense of organic search. Advertising on the Google is becoming more ...
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