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Going Local: Why Google Wants to Buy Yelp

21 hours ago ago from DailyFinance

Google ( GOOG ) is in talks to buy local business-review site Yelp for as much as $500 million, or at least that's what tech industry website TechCrunch is reporting . Yelp, which lets reviewers rate local businesses, has over 9 million unique visitors a month according to Internet research company Comscore. The purchase hasn't been finalized, but it appears the deal is imminent. Continue reading Going Local: Why Google Wants to Buy Yelp ...

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Google goes local: Possible Yelp buy would change the way we shop, find our fun

14 hours ago ago from WalletPop

In a move sure to change the way we shop and find our entertainment, Google is in serious talks to purchase Yelp, one of the vanguards of user-generated content and reviews on the Web, for around $500 million, it was reported today. Yelp, which relies on free user reviews (meaning no pay) and selling spots at the top of the search lists to advertisers for $300-$1,000 a month, is set to make $30 million in revenue this year. The move ties ...

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