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Online Ad Spending Up 7%
13 hours ago ago from Tiger Blog Reviews
U.S. advertising spending in the first nine months of 2009 fell by 14.7 percent compared to the same period in 2008, according to a new report by TNS Media Intelligence. Ad spending during the third quarter of 2009 was down 15.3 percent compared to last year, marking the sixth consecutive quarter of year-over-year declines. There were some bright spots with Internet display (+7%) and newspaper Free-Standing Inserts (FSIs) up 3.9 percent. ...
Related contentLiana Majed & Fouad Bedran: Online advertising to witness 40% growth this year in UAE
21 hours ago ago from mediaME - For Middle East Advertising & Media Professionals
Image Text Out-n-out Online Xperts was launched in Dubai Media City in 2007 by Liana Majed and Fouad Bedran who pooled their talent, passion for the internet and experience in media planning, online advertising, web development, sales and marketing to create a unique product that is OOX. Q1. Introduce yourselves, your industry experience and tell us about out-n-out online xperts (OOX) Out-n-out Online Xperts in ...
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22 hours ago ago from Eugene David...The One-Minute Pundit
SLIME says ad-supported media is dead -- and the NPCPCAA wants vastly more greed for its professional college hoopsters . Somebody will pay through the nose. Now BRIAN ROBBER COULD charge, say, $10,000 a month to his turnips, but if ad-supported media are dead and BRIAN ROBBER charges $10,000 a month, more than ad-supported media may be dead. (First link via IWantMedia; second link via Media Life )
Related contentDTC spending up in Q3
17 hours ago ago from VitaminsHealth.net
Following several quarters of sliding DTC ad spending, TNS Media Intelligence data shows that pharma DTC advertising rose to $1.16 billion, up 15 percent from the same period last year. That's a big... visit VitaminsHealth.Net for more health information
Related contentMadison Avenue See Slight Uptick in Ad Spend for 2010
2 hours ago ago from Alliance Blog Reviews
While it is important to try to see what lies ahead in the advertising industry it is also important to watch exactly who is reading the tea leaves. On Tuesday some of the heavy hitter from the agency world predicted slight increases in spending on advertising in 2010 and did not see returns to 2007 levels until as late as 2012 (an election year, hmmmmm). The New York Times reports on the meeting that these predictions were unveiled. The ...
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TNS Media Intelligence Reports U.S. Advertising Expenditures Declined 14.7 Percent in First Nine Months of 2009
20 hours ago ago from PopEater
Total measured advertising expenditures in the first nine months of 2009 dropped by 14.7 percent as compared to the same period in 2008, according to data released today by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. Ad spending during the third quarter of 2009 was down 15.3 percent versus last year, the sixth consecutive quarter of year-over-year declines. “The updated monthly trend line ...
Related contentAdvertising: Uptick in Global Ad Spending Is Forecast for 2010
11 hours ago ago from The New York Times
IT was not exactly a rousing chorus of Happy Days Are Here Again, but the predictions for next year by three forecasters of advertising spending had Madison Avenue smiling, however faintly, on Tuesday. The predictions all called for an increase in worldwide ad spending in 2010 compared with 2009, which by most measures will end up as the worst year in decades. Still, there were caveats, among them an expectation for a less ...
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