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A marketing nightmare: the Tiger Woods saga

21 hours ago ago from Marketing 4 Marketeers

“Really?” were the words I kept saying to myself when the Woods story broke out.    Two weekends ago, I was at the Marshall Fields flagship store (now Macy’s) in downtown Chicago, looking at the desolate Tag Heuer display – no one even looking at those watches. My initial reaction was to blame the economy… but deep down inside I felt it was bigger than that, after all, the store was crowded in spite of the –10 degree weather.    ...

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Tigers by the Tale. Is a blogging post journalism, legal literature, or just plain old advertising for some hits on the net?

18 hours ago ago from Kentucky Law Review

I just read a post from a lawyer prognosticating about the legal claims that possibly could arise against a prominent golfer by those who use him in their advertising.  The blog post was embedded in the firm's web site. Talk about hitting one out of the woods and into a sand trap.  The lawyer that is; not the golfer. An advertiser who drops a celebrity is a far cry from suing the celebrity for damage to their product.  Regardless of ...

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Spotted: Rudolph the red-nosed, er, SUV

23 hours ago ago from InMenlo

We're wondering if Rudolph is capitalizing on his holiday celebrity status to license products like the ones that spruce up this SUV spotted on Middle Avenue. We suspect the Moose and Deer lobbies would object to reindeer trying to claim an exclusive on antlers. Rudolph should probably stick to the iconic red nose. In any case, [...] Related posts: Rudolph gets a jump on Mr. Turkey The last that we looked at the calendar Thanksgiving has... ...

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