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Dramatic Shift in Marketing Reality (Scholz & Friends)
14 hours ago ago from The Seminarz
Companies, marketers and advertising agencies are facing a dramatic shift in marketing realitiy and are increasingly failing to connect with consumers. The big challenge in times of exchangeable products, the rise of social media and mature and rather brand sceptic consumers: To find new ways how to get people engaged again in products, advertising and in brands. Don´t you have something interesting to say? Mailto:engage@sf.com
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By Carrie Becker Robert Mondavi Blazes Consumer Engagement at Chicago Gourmet and Beyond In the wine world, tasting events are the root of all marketing outreach efforts. The entry to participate alone weighs heavily on both time and cost investments. However, there are not many other ways to replace the experience of swirling, sipping and talking with your consumer one-on-one. Understanding both the importance and the ...
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