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SodaBowl: Coke vs. Pepsi. Who is on top now?
13 hours ago ago from MarketIQ
Right before the Superbowl, we looked at the share of voice and sentiment towards the two soft drink giants, Coke and Pepsi. Prior to the Superbowl, and after its announcement to shift its ad spend away from the Superbowl and towards social media, Pepsi garnered significantly more share of voice than Coke. If you recall, our analysis showed that 90 days prior, the Pepsi Superbowl buzz dwarfed that of Coke at 79% vs. 21%. However, as the big ...
Related contentPepsi: When Doing Good Means Getting It Right
15 hours ago ago from Tami McCarthy's BuzzCloud
True leadership sometimes means being unconventional. It takes creativity, and the ability to keep forging ahead, even if you don't get it right the first time. Not too long ago, Pepsi was getting slammed in the media, much of it on the social web for how it courted influential bloggers and consumer media reporters about its new brand redesign. Many reports focused on What's the point? or how the campaign didn't feel authentic, or that it ...
Related contentThe importance of establishing a personal brand
14 hours ago ago from Jonamerica.com - Technology, Web, and Social Media Blog by Jonathan Eggers
Jonamerica.com Photography and Technology Blog by Jonathan Eggers Home Photography Videos Archives About Install the Jonamerica Toolbar plugin and stay current with tech news from the web's best tech sources. Easy to install, spyware free. Powered by Conduit. The importance of establishing a personal brand Posted on January 27th, 2010. ...
Related contentThe Pepsi Refresh Project
20 hours ago ago from Viral Curve
Yesterday we mentioned that Pepsi opted out of the Superbowl ads. That's a big move that many found strange. Instead, they had $20 million invested on a crowdsourced project where people can submit ideas to social causes and get funding for them. It's called the Pepsi Refresh Project. From a marketing point of view, this can strenghen their brand and the crowdsourcing aspect can make people be more involved, then tell her frieds and ...
Related contentBehind the Scenes of Coke Studio: Announcing Coke Studio’s Web Blogs!
18 hours ago ago from Fashion Central Blog
(Lahore, 03 February, 2010) The Coke Studio team proudly introduces the expansion of the live music platform to encompass and introduce a series of exclusive ‘behind –the- scenes’ web blogs in 2010, due to popular demand. Through these blogs Coke Studio looks to share with its fans the passion, creativity and sheer joy behind these sessions thereby endeavouring to bridge the gap between the studio and its fans. Indeed while Rohail Hyatt ...
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