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Pepsi to Buck the Bowl
16 hours ago ago from The Big Fat Marketing Blog
Word came this morning via the Associated Press that PepsiCo will sit on the sidelines during Super Bowl XLIV, for the first time in 23 years. During that time the company has been known for its big-budget commercials featuring big-ticket music stars from Ray Charles and Aretha Franklin to Britney Spears and Will.i.am. (I hereby confess a lingering fondness for watching the 2008 Justin Timberlake get racked, smacked and sacked by various ...
Related contentPepsi shifting Super Bowl Ad Dollars to Inbound Marketing
22 hours ago ago from Madwire Media Blog
Pepsi Spent $33 million dollars in last years Super Bowl but, this February, for the first time is 23 years you won’t be seeing any funny, or otherwise, ads in this years game. Instead, Pepsi has decided to focus on online advertisement. It’s all about inbound marketing today. Those are the types of ad dollars that can achieve a 300 to 1000% and more ROI. Pepsi is just being smart and placing their money where it’ll give them the most ...
Related contentPepsi turns ad focus online: no more SuperBowl
21 hours ago ago from Pocketburgers.com
Associated Press MILWAUKEE -- Pepsi's Super Bowl streak is over after a 23-year run. Ads for the drinks won't appear in next year's Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that's mostly online. Pepsi was one of the biggest advertisers in this year's game and has advertised every year since 1987. Frito-Lay, a unit of parent company PepsiCo Inc., will still have Super Bowl ...
Related contentTop Ten Travel Blogs – Technorati vs Invesp
9 hours ago ago from Happy Hotelier
Those who follow this blog know that I have spent quite some time with manually putting together top lists of travel bloggers according to Technorati. The last one I published over a year ago on my TList page and for prior lists you can check out in my Tlist Category : The 300 of Halloween last year. which is also at the TList page The Update of January last year The list of December, 2007 ah but that post doesn't give an old list itself ...
Related contentMedia Newsbriefs: Pepsi Pulls Out of Superbowl, VH1 Helps Women Find Love, RuPaul Rips The Runway, Is Avatar The Best 3-D Movie? + More
16 hours ago ago from Cruziiie | Fashion. Music. Culture. Lifestyle News
Since 1987, Pepsi has advertised its various soda beverages in the Super Bowl. After 23 years of classic commercials - Pepsi announced it will pull out of the Super Bowl as an advertiser. However, Frito-Lay, a division of PepsiCo Inc. will continue to advertise. FedEx also declared they will not be buying ad time in the Super Bowl, scheduled to air February 7 on CBS. [ MSNBC ] On January 11, will launch two new shows centered around some ...
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Pepsi ditching Super Bowl ads for the first time in 20 years
18 hours ago ago from Media General - WNCT.com
Search: Keyword Site Web | RSS + - Text Size Print Share This Pepsi ditching Super Bowl ads for the first time in 20 years Pepsi ditching Super Bowl ads for the first time... You won't see any Super Bowl ads from Pepsi this year. 0 Ratings | 0 Video Views ...
Related contentPepsi Ditches Super Bowl Ads for Social Networking Campaign
16 hours ago ago from DailyFinance
While watching the Super Bowl this upcoming February, some viewers may notice a conspicuous absence: PepsiCo (PEP), which has advertised during the past 23 Super Bowl shows, won't be running any Pepsi commercials, according to The Wall Street Journal . Before you brush this off as a non-event, let me remind you of some of the Pepsi commercials of Super Bowl past. The beverage maker has long paraded a series of A-listers to entertain ...
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